Loading page
Loading page
Google Ad Grants gives eligible nonprofits $10,000 USD per month — $120,000 per year — in free Google Search advertising. Use it to recruit volunteers, attract donors, raise awareness, and drive traffic to your website. Most eligible nonprofits don't know they qualify. To apply: (1) Sign up for Google for Nonprofits at google.com/nonprofits and verify via Goodstack. (2) Once approved, apply for Ad Grants from your Google for Nonprofits dashboard. (3) Wait 3–15 business days for approval. (4) Set up your first campaign targeting keywords related to your mission. Requirements: Must be a 501(c)(3), have an HTTPS website with a clear mission, and maintain a 5% click-through rate monthly.
Google Ad Grants is available completely free for nonprofit organizations. $10,000/month in free Google Search ad credits — up to $120,000/year for eligible 501(c)(3) organizations
No reviews yet — be the first.
Leave a review
Meta for Nonprofits
Meta programme covering Facebook and Instagram fundraising features for charities, including a donate button and fundraiser posts.
YouTube Nonprofit Program
YouTube programme that adds fundraising features to a nonprofit channel, including donation prompts on videos and live streams.
Free for nonprofits that qualify — you have to apply, and the terms below are the ones the vendor states.
Nonprofit Deal
$10,000/month in free Google Search ad credits — up to $120,000/year for eligible 501(c)(3) organizations
Opens official website
This is not permanent — it renews none. Put a reminder in your calendar now, because lapsed grants are usually reapplied for from scratch.
The application itself is handled on the vendor’s own page, linked below. We have confirmed the terms above against that page but have not documented each screen of the form.
Start the application →Google Ad Grants is reviewed by a person at Google Ad Grants, typically about 14 days after you submit. Nothing on this page can tell you where your application got to — only you know that. An account is somewhere to keep it: which documents you have gathered, the date you applied, how long you have been waiting, and the reference number you will otherwise have to dig out of your inbox.
Terms change without notice. Tell us if this is wrong and we will re-verify it.